With some sneakerheads queuing up for days for the new Jordan or Yeezy release, the least you can do is keep your kicks clean. However, with the fickle nature of British weather, this can be difficult, especially with light weight materials and bright colours being used in a lot of trainers these days. However, with proper care and attention, your shoes can keep that box fresh look no matter how much you wear them.
However, if you are a stickler for perfection and need your kicks immaculate, there are a few ways to keep canvas looking its best. One solution is to put them on a light spin in the washing machine. Make sure you put them in a pillow case and remove the laces, and remember that doing this too much might make brighter coloured trainers lose their vibrancy. Never let them dry on a radiator, as this will cause the shoes to distort and shrink in shape, which can actually be damaging to your feet let alone ruin your shoe game.
If you do encounter a questionably sticky puddle in nightclub toilets, a baby wipe or damp cloth can easily clean up any marks from leathers. If you do this every week, leather trainers should stay looking perfect for quite a while. The only problem with leather is that they can crease on the top, which probably won’t bother most people, but if you are intent on having improbably fly kicks, you can buy sneaker shields which stop your toes from bending a crease into the leather.